Melanie bridges brand strategy, marketing and growth to build engaged communities and thriving businesses. She’s built a billion-dollar brand, founded a consulting firm working with Sephora and Li & Fung, and spoken at SXSW on the Future of Retail.
As Vice President of Marketing and Brand Development at Clique - one of Fast Company's 50 Most Innovative Companies - Melanie shapes the Consumer Brands group vision and strategy while spearheading development, marketing and growth for the company's growing portfolio of community-driven fashion and beauty brands, including Who What Wear and JoyLab.
Prior to Clique, Melanie played a key role in Westfield's current and future customer strategy, and was a core member of Westfield's Future of Retail team, collaborating across disciplines to lead the convergence of tech, culture and commerce. At 24 she co-founded Post+Beam, a marketing consultancy helping fashion and beauty brands reach millennials through emerging digital channels, with clients including Sephora, Li & Fung and Make Up For Ever.
Melanie’s insatiable curiosity about how people and things work has led her to study topics across data science, web development, media, social trends, innovation culture, business management and running in heels.