The New Westfield Century City

In today's digital world, how do you make 'the mall' matter?

Leading brand vision and marketing strategy for Westfield’s LA flagship, growing market position for a one billion-dollar center relaunch. Key performance indicators include developing brand strategy, marketing platform and proforma for future center; driving strategy with original and open source consumer research; and securing senior leadership buy-in for repositioning, plan and budget. Launching 2017.

Areas of Work: Strategy, Digital, Branding, Consumer Research