The New Westfield Century City

In today's digital world, how do you make 'the mall' matter?

Leading brand vision and marketing strategy for Westfield’s LA flagship, growing market position for an $800MM center relaunch. Key performance indicators include developing creative and strategic marketing platform for future center, driving strategy with original and open source consumer research, and securing senior leadership buy-in for repositioning, plan and budget. Launching 2017.

Areas of Work: Strategy, Digital, Branding, Consumer Research