How does a retail standby launch into e-commerce?

Headquartered in New York City, LF USA is part of Li & Fung, Ltd., a global leader in the production and sourcing of consumer goods. LF USA works with the biggest names in retail, fashion, and entertainment, from Frye, to Rachel Zoe, Ellen Tracy, Coach and Calvin Klein, to create on-trend fashions, accessories, footwear for women, men, kids and home. 

Areas of Work:  Digital, PR, Social Media