Loyalty Marketing

How do you grow your most valuable customers?

Growth of Westfield loyalty program and launch of VIC marketing pilot, managing top shoppers and driving Customer Lifetime Value through analytics and CRM program. Key performance indicators include increasing shopper productivity 17% YOY, tracking >$10MM in annual sales, managing 3,000 shoppers across 4 tiers of spend, and establishing best practices shared across the organization. 

Areas of Work: Digital, CRM, Strategy