How does a beauty brand separate itself from beauty?

MAKE is a personal and progressive lifestyle concept founded with the bold vision of unlocking beauty for the individual. Developed in celebration of the ingenuity and indulgence of self-expression, MAKE’s range of superlative color products is intended for personal artistry. MAKE collections are conceived by co-creation – partnering in creative collaboration with contemporary artists worldwide – and for co-creation – posing an open invitation to explore beauty for yourself. As the first for-benefit beauty brand, MAKE is dedicated to advancing an uncompromising and accountable concept of luxury. 

Areas of Work: Strategy, Brand Development, Marketing