How can a brand make the perfect match an omnichannel offering?

For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. With beauty products, finding the perfect match is everything. Initially launched as a department store collection, MAKE UP FOR EVER's e-commerce expansion and interactive platform brought the 'perfect fit' online, delivering the confidence of the professional's preferred beauty brand to anyone with an internet connection.

Areas of Work: Digital, Social Media, Strategy