How do we give fans and influencers a gift of love they can't help but share?

An original collaboration with the iconic 'Love Me' artist, Curtis Kulig <3 Westfield launched an amorous multi-channel takeover for Valentine's Day. Key performance indicators include 864 fan images shared, 4MM+ social impressions, 52 influencers sharing organically, 800% increase in social following growth and 150x increase in content engagement during campaign.

Areas of Work: Partnerships, Activations, Social Media, Influencers