How does a category leader create new super-fans?

Beauty retail visionary Sephora looked to solidify a leadership position and grow its consumer base with the launch of Sephora Presents, an exclusive designer collaboration series. The Sephora Presents program unrolled immersive omnichannel experiences for each collection launch, giving super-fans unprecedented and ephemeral access to the brands they know and love. 

Areas of Work: Digital, Partnerships, Influencers, Social Media