Suboo

How does an overseas label build an all-American business?

Swim is in. Suboo brings Australian irreverence and resort lifestyle to a global market. Key performance indicators of Suboo's North American launch include coverage in Vogue, WWD and Aimee Song; partnerships with Moroccanoil, O.P.I. and Mercedes Benz Fashion Week; and distribution in Moda Operandi, Shopbop and Net-A-Porter.

Areas of Work: Brand Management, PR, Social Media, Partnerships