How can a cartoon world enter the beauty market with a bang?

Tokidoki's exclusive beauty line for Sephora needed a launch as exciting as the product range itself. Appealing to Tokidoki's cult following and tapping into a new fan base for the established retail standby, the Tokidoki for Sephora free, simple and addictive iPhone app and mobile site generated buzz for the line's debut, while a tastemaker launch party inducted a select group of fashion and beauty insiders to the craze. With the app topping iTunes' most popular and seeding over 3,000 images to Facebook, and the party's bloggers quickly tipping off readers to the news, Tokidoki for Sephora was established as the designer collaboration du jour

Areas of Work: PR, Digital, Social Media