We Are Handsome

How does a niche category make an industry-wide splash?

With an iconic product and sights set on US waters, Australian prêt-à-porter resort brand We Are Handsome needed a visionary approach for its graphic range. Of utmost importance was making a splash beyond the swim category. A holistic program of PR, influencer relations and brand partnerships was developed. Jumping on board: everyone from major media – Vogue, The New York Times, WWD, Style.com – to content creators – featured on over 2,000 blogs – top retailers – Barneys, Shopbop and Net-A-Porter – and touted trendsetters – Rihanna, Doutzen and Beyonce.  

Areas of Work: Brand Management, PR, Influencers, Partnerships