How do you make a home for niche brands in a major shopping center?

A collection of one-of-a-kind holiday pop ups with standout local brands Alfred Coffee, Poketo and Gray Malin. Bridging the shareable with the shoppable, the custom vending machines are Instagram-enabled, rewarding shoppers with a discount when an image is shared. Key performance indicators include over 50MM impressions and top press coverage.

Areas of Work: Partnerships, Social Media, PR, Influencers