Westfield Social Media

How does a brick-and-mortar business deliver fans digital content that matters?

Re-launch of social media marketing program introducing new customer-centric content strategy. Creating original brand-driven content, calls-to-action, and comarketing partnerships with brands and influencers. Key performance indicators include growing social media following 96% YOY while increasing content engagement rate and reducing paid spend.

Areas of Work: Social Media, Partnerships, Content Creation